TikTok is introducing a new feature that allows them to cut down on the volume of AI-created videos appearing in their streams. This step comes as the company announced that it currently hosts over 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale release. This advancement aligns with a surge in content created by AI, driven by emerging AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing content creators on a competing service only show clips produced artificially. A large amount of this content is deemed low-quality AI content, a phrase for inferior, mass-produced content that is frequently nonsensical or surreal.
Our research shows that numerous viewers like content made with AI tools, including computer-generated images to informative clips, and we aim to offer the community the option to adjust the amount of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The platform disclosed that there are presently 1.3bn videos on its network identified as made with AI. Collectively, more than 100 mn pieces of content are submitted to the service every day, making AI-generated material a minor part of its complete catalog.
User Control Features
Members will be able to decrease or raise the amount of artificial media they see by opening the topic control setting in the application and picking AI-made media. Other topics that are already be adjusted under the tool include current affairs, style, aesthetics, and dance.
AI Disclosure Rules
The platform’s policies oblige creators to label convincing AI-generated content, and it bans malicious deepfakes of celebrities or emergencies. Any believable artificial content that is not labeled can be taken down under its user guidelines.
In addition, the app will henceforth add an artificially created watermark to content made using its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This step is designed to stop users from attempting to bypass the tagging system.
AI Literacy Programs
The platform is furthermore launching a $2 million awareness program for specialists and institutions to create informative material about responsible artificial intelligence. This project will benefit educational bodies specializing in teaching programming and robotics.
Content Safety Approach
The platform has supported its moderation strategy, amid controversy over intentions to make redundant numerous safety staff in Britain. It is set to reduce hundreds of positions in its content moderation division in London, with worker representatives and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A trust and safety lead stated that staff-based oversight would still have a role, but AI can shield workers by removing the most distressing content ahead of it has to be seen by people. TikTok reported a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
